Full-Spectrum Social Growth Campaign

I want to accelerate follower growth and brand awareness across six channels—Instagram, Facebook, LinkedIn, X, TikTok and YouTube—through a steady mix of eye-catching short-form video and insight-rich written posts that link back to our site or other owned assets. Your job is to plan, create, schedule and optimise that content so each platform feels native yet on-brand. Short videos or reels (think 15–45 seconds, fast-paced edits, strong hooks) will be the heartbeat of Instagram, TikTok and YouTube Shorts, while LinkedIn and X will lean on concise, value-driven written posts that can point readers to deeper articles, case studies or landing pages. Static graphics and carousels are a bonus but not the priority. Core deliverables each week • 6-8 vertical videos/reels, edited with captions, hooks and CTAs • 3-4 written thought-leadership posts, each with supporting link or visual • Cross-posting schedule published in a shared calendar (Google Sheets, Notion or similar) • Basic community management: timely replies to comments and DMs within 24 hours • End-of-month analytics summary highlighting growth in followers, reach and engagement per platform Acceptance criteria • Consistent brand voice and visual treatment across all channels • Minimum 10 % month-over-month follower growth during the first quarter • All content delivered at least 48 hours before scheduled publish time Preferred tools are CapCut or Premiere Pro for edits, Canva or Adobe Express for quick thumbnails, and any planner such as Buffer, Later or Hootsuite for scheduling—feel free to propose alternatives if they speed up workflow. I’ll supply brand guidelines, past high-performing assets and raw footage folders on Google Drive. Once onboarded, you’ll have creative licence to test hooks, trends and posting times, provided every experiment is tracked and reported.