Pre-Launch Ayurvedic Social Strategy

My new modern Ayurvedic beauty line, Herb n Hues, is gearing up for its debut and I need an experienced social media strategist to craft a rock-solid, research-driven plan that feels anything but generic. Before we open sales I want to earn trust by educating an audience that already follows Ayurveda and holistic wellness, positioning the brand as their go-to source for effective, natural beauty. Here’s what I need, delivered fast: • A clear, research-backed content strategy that maps out the pre-launch phase across Instagram (our primary platform) and, if it makes sense, TikTok and Pinterest. • Competitor and benchmark analysis that highlights messaging gaps we can own. • Defined content pillars tied to Ayurvedic principles and modern beauty concerns. • Scroll-stopping reel ideas with sharp hooks, strong storytelling angles, and script outlines—no templated AI fluff. • An audience-building roadmap: optimal posting cadence, community engagement tactics, and collaboration suggestions with aligned creators or wellness experts. • Suggested KPIs plus a simple tracking sheet so I can see what’s resonating in real time. Acceptance criteria 1. Strategy deck (PDF or Google Slides) with insights, pillars, and tactical roadmap. 2. Spreadsheet or Airtable with competitor audit, KPI tracker, and at least 15 original reel concepts including hook lines and rough scripts. 3. Delivery within one week of project start so we can iterate quickly. If you’re fluent in social analytics tools, trend sourcing, and storytelling rooted in authentic Ayurveda, let’s talk—I'm ready to move ASAP.