West Scotland Book PR Campaign

We are seeking a creative PR specialist or local marketing freelancer based in the West of Scotland to design a localized viral marketing campaign for an advanced copy of an upcoming book.

Responsibilities

• Read the advanced reader copy (ARC) of the book. • Develop a creative "guerrilla marketing" or public relations angle tailored to the local culture. • Craft engaging, high-impact content (such as satirical, highly dramatic, or thought-provoking commentary) designed to stimulate public discussion and media interest locally. • Advise on the best regional platforms or local community networks to launch the campaign.

Requirements

• Must be permanently based in or deeply familiar with the West of Scotland context. • Proven experience in creative copywriting, PR campaigns, or viral content creation. • Strong understanding of local media landscapes and digital community hubs. Please share brief examples of previous promotional campaigns or creative writing you have done when applying