Nationwide SEO Boost Needed

I want to ramp up my small-business website’s visibility across the entire country so that the phone rings more often and genuine enquiries grow. The priority metric is calls, not generic traffic, so I’ll be judging success by the volume and quality of leads that come in. Here’s the shape of the work. First, I’ll need solid keyword research focused on national intent—people searching for what I do anywhere in the country, not just in a local suburb. From there, on-page optimisation must tighten up everything from title tags and meta descriptions to header structure and internal linking. I’m happy to provide access to the CMS so you can implement changes directly. Because phone calls are the goal, conversion tracking matters. I’m already using Google Analytics but call-tracking numbers aren’t set up yet; part of the job will be configuring those (or recommending the best platform) so we can prove the campaign’s impact. If Google Search Console, schema markup, or technical clean-ups are needed, work them into the plan and explain why. Quality link building, fresh content aligned with search intent, and any quick-win tweaks you spot are welcome so long as everything stays white-hat and future-proof. Please outline how many hours or milestones you’ll need, the reporting cadence you prefer, and what early indicators of progress I can realistically expect before calls start climbing. If you have previous nationwide case studies—especially where phone enquiries were the KPI—share those in your proposal. I’m ready to move quickly once I see a clear roadmap.