Premium Lingerie Social Media Specialist - 20 hours p/week

# Social Media Marketing Specialist — Premium Lingerie Brand | Active Brand Launch **Company:** Confidential — Emerging Premium Lingerie Brand **Location:** Remote **Contract Type:** Freelance — Long-Term Collaboration **Working Hours:** 20 Hours per Week **Industry:** Fashion, Lingerie, E-commerce & Dropshipping **Brand Stage:** Active Launch & Growth ## About the Brand We are a new international premium lingerie and intimate apparel brand entering the market. We are actively launching our brand and building our presence across Instagram, Facebook, and other relevant marketing channels. Our vision is to create a recognizable, elegant, and trusted brand with a premium visual identity, engaging social media content, and a growing customer community. **We are looking for someone who can start immediately and actively execute our social media marketing activities.** We need an experienced, creative, and detail-oriented **Social Media Marketing Specialist** who can personally create, edit, schedule, publish, and share professional content. **This is a hands-on, execution-focused position — not a management or strategy-only role.** You will work under the direction of our Brand Marketing Manager, who oversees marketing strategy, influencer partnerships, priorities, and performance. ## 1. Daily Instagram & Facebook Management You will be directly responsible for: - Creating, scheduling, and publishing Instagram and Facebook posts. - Designing and publishing Stories, Reels, carousel posts, and promotional content. - Sharing approved brand content across relevant channels. - Writing engaging captions in flawless English. - Selecting relevant hashtags and calls to action. - Maintaining a consistent publishing schedule. - Updating profile descriptions, highlights, and pinned posts. - Ensuring all published content is accurate and professionally formatted. - Keeping our social media accounts active, engaging, and visually consistent. - Implementing the marketing priorities established by the Brand Marketing Manager. **We expect daily execution and consistent output, not just ideas or recommendations.** ## 2. Social Media Creatives & Brand Visuals You will personally create and maintain our premium visual content.

Responsibilities

include: - Designing professional branded graphics. - Selecting, editing, and optimizing product photographs. - Creating attractive product-focused posts. - Designing carousel posts, Instagram Stories, and promotional creatives. - Creating short-form videos and Reels using available brand assets. - Maintaining consistent colors, typography, logo placement, and styling. - Developing reusable design templates. - Preparing visuals for product launches and marketing campaigns. - Organizing original design files and creative assets. - Identifying and improving low-quality marketing materials. - Following our official brand guidelines precisely. Experience with Canva, Adobe Photoshop, or comparable tools is required. AI-assisted creative tools may be used responsibly, but product details, colors, materials, and logos must remain accurate. **Professional visual quality, excellent attention to detail, and consistent branding are essential.** ## 3. Active Brand Launch & Growth Campaigns You will support the active launch and ongoing growth of our brand by: - Creating brand introduction and launch announcement posts. - Publishing product showcases and collection highlights. - Preparing launch promotions and campaign creatives. - Creating content that drives interest, engagement, and website visits. - Supporting influencer campaigns with approved content. - Producing product education and brand storytelling posts. - Developing engaging audience interaction content. - Preparing seasonal and promotional posts. - Maintaining consistent content production during launch campaigns. - Adjusting content based on performance and management feedback. Our priority is to establish a strong market presence while actively introducing and promoting our products. ## 4. Community Management & Customer Communication You will: - Monitor and respond to Facebook and Instagram comments. - Respond to customer messages through Facebook Messenger. - Manage Instagram direct messages where access is provided. - Answer approved product, sizing, availability, and shopping questions. - Maintain a professional, friendly, and consistent brand tone. - Encourage audience engagement and positive interactions. - Identify complaints and escalate sensitive issues. - Monitor spam and inappropriate comments. - Report recurring customer questions and feedback. Refunds, compensation, order changes, and policy exceptions require authorization. ## 5. Competitor Research & Content Improvement You will: - Research successful lingerie, fashion, and e-commerce brands. - Monitor competitor Instagram and Facebook content. - Identify successful content formats and trends. - Research promotional and product launch campaigns. - Collect relevant creative inspiration. - Recommend improvements to our social media presentation. - Share useful competitor findings with the Brand Marketing Manager. All creative work must remain original and aligned with our brand identity. ## 6. Content Planning & Organization You will: - Prepare a weekly social media content calendar. - Submit content for review and approval. - Schedule posts in advance. - Maintain organized creative files and content libraries. - Track completed and upcoming posts. - Implement feedback promptly. - Meet publishing deadlines. - Coordinate with the Brand Marketing Manager on campaigns and priorities. ## 7. Performance Monitoring You will monitor: - Published posts, Stories, and Reels. - Reach, impressions, and engagement. - Follower growth. - Profile visits and website clicks where measurable. - Best-performing content. - Customer messages and comments handled. - Audience feedback. - Opportunities for improvement. A concise weekly performance summary is required. ## 8. Mandato