Lead-Generating Social Media Campaign

I need a results-driven social media specialist to turn Facebook and Instagram into consistent lead engines for my business. The goal is clear: more qualified inquiries at a cost per lead that keeps my sales team busy without stretching the ad spend. Here’s what the collaboration should cover: • Strategy & Planning – refine audience personas, craft offer hooks, and map a funnel that moves prospects from scroll to signup. • Creative & Content – design thumb-stopping visuals, write concise copy that converts, and schedule posts/ads through Meta Business Suite. • Campaign Execution – build and manage ads in Facebook Ads Manager, set up A/B tests, retarget warm audiences, and keep tracking pixels firing correctly. • Optimization & Reporting – monitor performance daily, adjust bids, audiences, and creatives to hit CPL targets, and send weekly summaries with insights and next steps. A successful engagement means a steady flow of leads, transparent reporting, and actionable insights I can share with leadership. If you’ve previously lowered CPLs, scaled lookalike audiences, or automated lead capture via Meta Lead Forms or my CRM’s API, let’s put that expertise to work here.