Engaging Beauty Tips Social Posts

My priority on social media is to build genuine trust and two-way engagement with our current and future followers. To do that, I want a steady stream of helpful beauty tips and tutorials that feel approachable, expert, and distinctly “us.” Content focus • Hair care & styling • Nails & other beauty treatments • Skin care & makeup Scope of work I need you to create and deliver platform-ready posts—captions, visuals, and short-form videos—optimised for Instagram and Facebook (TikTok knowledge is a plus). Each piece should educate, spark conversation, and highlight the friendly vibe of our salon without turning into a hard sell. Consistency matters more than volume, so a clear weekly content calendar is essential. Deliverables 1. 4–5 tips or tutorial posts per week (mix of static images, carousels, and 15-30 sec Reels) 2. Branded graphics or edited clips (Canva, Adobe Express, or similar) sized correctly for each platform 3. Captions that encourage comments, saves, and shares, plus relevant hashtags 4. Monthly content calendar with post dates, formats, and any on-trend ideas Acceptance criteria • Information is accurate, practical, and salon-approved • Visual style aligns with our existing feed colours and fonts • All assets are delivered at least three days before they go live • Engagement metrics (comments, saves, DMs) gradually trend upward month over month If you’re experienced in crafting engaging beauty content and can take full ownership from ideation to posting, let’s get started.