High-End Builder Social Content

My husband and I run a family-owned, boutique construction firm that delivers luxury residential projects, and I want our online presence to start working as hard as our on-site teams do. Over the next four weeks I need someone who can take full ownership of our day-to-day content pipeline so we attract a steady stream of new client enquiries and a place for us to showcase our projects to potential clients. Here’s what that looks like: • Planning and drafting engaging stories around our completed builds, current sites, and craft-focused process • Editing photos and short portrait-style videos for Instagram Reels and TikTok, then scheduling them alongside concise, on-brand copy • Refreshing the portfolio section of our website and keeping news or blog posts current • Monitoring comments and DMs, responding in a friendly, professional voice, and flagging genuine leads to me quickly • Tracking basic metrics so we can see which pieces draw the most enquiries and refining the calendar accordingly You’ll have creative freedom, but the tone must stay consistent with a high-end, family-run brand—think polished yet personable. If you’ve handled social media for architects, interior designers, luxury trades, or similar, I’m especially interested. When you apply, please link to past work that shows you can: 1. Craft visual stories around premium products or services 2. Drive measurable engagement or leads 3. Maintain coherent branding across multiple platforms I’m ready to choose a freelancer as soon as I find the right fit, so include your best examples and a quick outline of how you’d kick off in week one.