Senior Designer

When you join Exclaimer you will join a global award-winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an inclusive and outcomes-driven culture. Exclaimer is a high-growth SaaS company with 300+ colleagues across the UK, US, Europe, and Asia-Pacific. We promote a people-first culture built on fairness, inclusion, psychological safety, and continuous learning. As we evolve into a multi-channel platform for branded business communications, we offer employees the opportunity to shape the future of global communication—while growing their careers in a culture where curiosity, creativity, and accountability thrive.

We’re officially Great Place To Work Certified™ Exclaimer has been recognised by Great Place To Work® for our culture of collaboration, trust, and growth. This certification reflects our commitment to creating an environment where every voice matters and people genuinely enjoy coming to work.

See our accreditations to learn more: Great Place to Work® UK | Great Place To Work® USA

About the opportunity 👇 About the Role

You will be the in-house design lead for Exclaimer's marketing team, setting the standard for how our brand looks and feels wherever customers and prospects meet it. This is a hands-on role covering campaign creative, paid ads, web and landing page design, events, and motion, working closely with the brand, content, demand generation, and product marketing teams.

You'll also own quality. Our creative now comes from several places: in-house templates, AI-assisted production, freelancers, and agencies. You'll decide what you design yourself, what can be built from templates or with AI tools, and what goes to an agency, then review the output so everything we publish is consistent and on-brand.

Speed matters too. Our core web pages need redesigning for answer engine optimization (AEO), and our partner and account-based marketing (ABM) programs are growing. You will help us move faster by building reusable, easy-to-use design systems and by using AI design tools with a designer's eye for quality.

Key Responsibilities

Brand Consistency & Quality Control

Own the Exclaimer visual identity, keeping the brand system, templates, and guidelines current and easy to use

Review creative from across the team, freelancers, agencies, and AI tools, and give clear, constructive feedback so everything we publish meets brand standards

Together with the Brand team, decide which requests you design yourself and which are delegated to agencies or produced from templates or with AI, based on audience, visibility, and shelf life

Build reusable, well-documented templates in Figma and/or Canva that colleagues can edit by hand or use with AI tools such as Claude

Brief, direct, and review work from external design partners, and make handovers simple

Campaign & Paid Creative

Design full campaign asset sets so every touchpoint is consistent, including social ads, web banners, display ads, email and email signature banners, landing page graphics, and infographics

Create conversion-focused ads for LinkedIn and other paid channels, working to each platform's specs and producing variations for testing

Turn product imagery and UI into polished digital assets for paid, web, and sales enablement

Tailor assets for partner and ABM programs, understanding the nuances between audiences

Work with demand generation to use performance data to improve ad creative

Web & Landing Pages

Design page layouts, outlines, and imagery for landing pages and core website pages, applying UX best practice

Work with the web, content, and SEO teams to speed up the redesign of core pages for AEO

Hand off Figma designs clearly to developers and web agencies

Events & Creative Concepts

Bring creative ideas to events, activations, and content assets, from concept through to production files

Design event materials across formats, from large-format banners and lightbox graphics to digital signage loops and giveaways

Prepare print-ready artwork and work with print suppliers

AI-Enabled Design

Use AI design tools (for example Midjourney, Adobe Firefly, Runway, and Claude) to speed up production

Test new tools and workflows, and document guidelines so the wider team can use them well

Review every AI output for accuracy, brand voice, and quality before it ships

Delivery & Collaboration

Manage several campaigns and requests at once, prioritize clearly, and keep stakeholders informed of timelines

Work with brand, content, demand generation, product marketing, web, and channel teams to understand what each asset needs to achieve

Requirements

Five or more years of experience in brand, marketing, or graphic design, ideally in a B2B, SaaS, or tech environment

A portfolio showing consistent brand execution across web, ads, social, and sales content

Expert Figma skills, including components, variants, Auto Layout, and variables. Experience limited to Canva is not enough for this role

Experience maintaining a brand system, templates, and guidelines for others to use

Proven experience designing conversion-focused ads, with knowledge of specs and best practice across LinkedIn, Meta, and display

UX knowledge for landing page and website layouts

Confident, active use of AI design tools (for example Midjourney, Firefly, Runway, and Claude), and a view on what the latest and best options are

Ability to use AI critically, knowing when and how to apply it while maintaining brand quality and accuracy

Strong project management skills, with the ability to juggle multiple campaigns and deadlines

An excellent eye for detail and the ability to give clear, constructive feedback to non-designers

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