Outdoor Gear Heritage Logo Design

I’m rolling out a new line of hiking- and camping-focused equipment and need a logo system that instantly signals heritage, reliability, and durability. Once we kick off I’ll send the brand name, color palette, and a mood board of classic trail badges so you have clear visual references. Here’s how I picture the collaboration: you start by sketching a handful of graphic-mark plus wordmark concepts that feel at home on tent tags, soft-shell jackets, and enamel mug prints. From there we’ll pinpoint the strongest direction, move through one or two rounds of feedback, and tighten every curve, weight, and negative space until both elements shine together or stand confidently on their own. Deliverables • Cohesive logo in AI or EPS master file • Screen-ready PNG/SVG exports (RGB, transparent) • Simple usage sheet showing stacked, horizontal, and icon-only variants Acceptance criteria • Original mark + custom wordmark designed as one identity • Bold yet timeless aesthetic rooted in hiking & camping culture • Works across physical gear, apparel, and digital touchpoints without loss of clarity I work in Adobe Illustrator myself, so well-organized layers and outlined fonts will make hand-off smooth. If this sounds like your kind of project, let’s get started.