Meta Ads Boost Diagnostics Brand

I’m ready to put my diagnostics business in front of a much wider audience and need a Meta ads specialist who can plan, build, and optimise a brand-awareness campaign aimed at the general public on both Facebook and Instagram. Here’s what I already have: a clear value proposition, access to our Meta Business Suite, quality images of our facilities and equipment, and a small library of patient testimonials. What I need from you is the strategic layer that turns these assets into scroll-stopping ads and keeps the campaign improving week after week. Key expectations • Audience research and segmentation that pinpoints where the broad public overlap with our most likely patients. • Creative direction—static, carousel, or short-form video—tailored to Meta’s best-practice specs. • Compelling copy that explains our diagnostics services in everyday language without sacrificing medical accuracy or compliance. • Full campaign setup inside Ads Manager, including pixel/events so we can track reach, frequency, and engagement. • Ongoing optimisation: testing creatives, tweaking placements, reporting insights, and suggesting next steps. Acceptance criteria 1. Ads are live on both Facebook and Instagram within the agreed timeline, using assets approved by me. 2. Brand-awareness metrics (impressions, reach, ad recall lift surveys when available) are reported weekly. 3. All ad sets remain compliant with Meta’s healthcare advertising policies. If you’ve run similar awareness pushes for clinics, labs, or health-tech brands, I’d love to see examples. Let’s make sure anyone scrolling their feed in our catchment area starts recognising our name and the life-saving diagnostics we provide.