Digital Marketing Expert: Google Ads & Meta

Project Title: Senior Performance Marketer & Traffic Specialist (Google Ads & Meta) Project Description: Overview: We are seeking a highly skilled Media Buyer and Traffic Specialist to manage direct-response advertising campaigns across Google Ads, Facebook, and Instagram. We need a specialist with deep technical expertise in campaign tracking, advanced traffic routing, funnel optimization, and managing high-converting landing pages. Key Responsibilities: Campaign Management & Scaling: Planning, launching, and scaling performance campaigns on Google Search/Display and Meta Ads (Facebook & Instagram). Technical setup of tracking pixels, postbacks, analytics, and custom URL redirects. Technical Setup & Infrastructure: Experience with advanced campaign setup, technical routing, and specialized lander/funnel configurations. Ensuring stable ad account health, policy compliance, and uninterrupted campaign delivery. Expertise in handling multi-domain tracking and custom link structures. Optimization & Analytics: Monitoring ROI, CPC, CTR, and conversion metrics. A/B testing landers, ad creatives, and audience targeting. What We Are Looking For: Proven track record in media buying and performance marketing across Google and Meta platforms. Strong technical background in tracking tools, server-side setups, and traffic distribution algorithms. Ability to troubleshoot ad delivery issues efficiently. In your proposal, please mention: Platforms you specialize in (Google, Meta, or both). Your experience with complex funnel setups and custom tracking systems. Your proposed management fee structure. Required Skills (Freelancer.com Beceriler Kısmı): Google Adwords Facebook Marketing Internet Marketing Digital Marketing PPC Advertising