Facebook Sales Ads & UGC

I need a results-driven Facebook ad setup that is laser-focused on sales conversions. You will be taking the campaign from blank slate to profitable, which means configuring the account structure, audiences, pixel and event tracking, then actively optimising bids, creatives and placements until the cost-per-purchase is where it should be. For the creative itself, I want short, authentic user-generated style videos. Think real-people testimonials, quick demos, or unboxing-style clips that feel native to the feed yet still push viewers straight to the checkout page. If you can coach customers or hire talent to record these snippets, even better—I’m after genuine social-proof energy, not polished studio spots. A/B testing and data-backed iterations are non-negotiable; I expect you to analyse the numbers, prune under-performers and scale what’s working. Please be comfortable pulling insights directly from Ads Manager and, if helpful, external tools such as Google Analytics or Supermetrics. Deliverables I’m expecting: • Fully built conversion-oriented Facebook ad campaign, pixel and events configured • 3–5 user-generated video ads, ready to run (aspect ratios 1:1 and 9:16) • Ongoing optimisation for two weeks, with a concise performance report at the end If this is your wheelhouse, tell me about a recent sales campaign you turned around with UGC creatives and the ROAS you achieved.