K-Pop Digital & Growth Marketing

# Digital Marketing Strategist & Growth Specialist – Strawberry Bear (K-Pop Brand) Project Overview We are seeking an experienced, results-driven **Digital Marketing Strategist and Growth Specialist** to help develop, implement and optimise an integrated digital marketing strategy for **Strawberry Bear**, a brand serving the K-pop fan community Our goal is to significantly improve brand awareness, online visibility, customer engagement and customer acquisition through an integrated approach to digital marketing. We need someone who combines **strategic expertise, hands-on execution, AI capabilities and team training**, with a proven track record of delivering measurable results. This is an initial **60-day engagement**, focused on delivering immediate improvements while building sustainable internal marketing capabilities. ## Current Position & Opportunities We have established a growing presence on Instagram, achieving steady increases in followers and engagement. Paid promotions and boosted content have also produced positive results. However, we believe there is substantial untapped potential in: - **SEO:** Improving organic Google rankings and search visibility. - **SEM:** Leveraging Google Ads and paid search marketing. - **Social media:** Optimising Instagram, Facebook, TikTok and other relevant platforms. - **Paid advertising:** Improving targeting, campaign performance and return on investment. - **Customer acquisition:** Converting online engagement into website traffic, customers and sales. - **AI and automation:** Using emerging technologies to improve marketing effectiveness, efficiency and scalability. We want to establish a cohesive, commercially focused digital marketing strategy that maximises our reach within the K-pop community. ## Scope of Work ### 1. Digital Marketing Audit & Strategy - Review our existing digital presence, website, SEO, social media and advertising performance. - Identify gaps, quick wins and high-impact growth opportunities. - Develop a prioritised, integrated digital marketing strategy across relevant platforms. - Recommend the most effective channels, activities and advertising budgets. - Establish measurable KPIs and performance benchmarks. The assessment should be practical and efficient, with implementation commencing as early as possible. ### 2. Implementation & Optimisation We require hands-on implementation, not just strategic recommendations.

Responsibilities

include: - Improving SEO, Google rankings and organic discoverability. - Setting up and optimising Google Ads and Meta advertising campaigns. - Strengthening Instagram, Facebook, TikTok and other priority channels. - Improving content strategy, audience targeting and customer engagement. - Implementing retargeting and conversion optimisation opportunities. - Establishing analytics dashboards and performance reporting. - Continuously testing, refining and improving digital marketing performance. Our priority is to achieve **measurable improvements in visibility, engagement, traffic, customer acquisition and commercial outcomes**. ### 3. AI-Powered Marketing Capabilities We want to identify and implement practical opportunities to leverage **artificial intelligence and marketing automation**. Potential applications include: - AI-assisted content creation, editing and repurposing. - Social media planning, scheduling and optimisation. - SEO research and content optimisation. - Audience insights, customer segmentation and trend identification. - Advertising creative development and campaign optimisation. - Customer engagement and marketing automation. - Analytics, reporting and performance insights. - Improving team productivity and marketing workflows. The freelancer should **recommend, prioritise and implement suitable AI tools and workflows**, considering cost, usability, data privacy, brand consistency and ongoing operational requirements. We are looking for practical implementation, not simply a list of AI tools. ### 4. Team Training, Upskilling & Knowledge Transfer A key objective is to strengthen the internal digital marketing capabilities of the Strawberry Bear team. The freelancer will be expected to: - Provide practical coaching in digital and social media marketing best practices. - Train team members in Instagram, TikTok, Facebook, Google and relevant advertising platforms. - Build skills in content creation, publishing, audience engagement and campaign optimisation. - Train staff to interpret analytics and improve marketing performance. - Upskill the team in AI-powered marketing tools and automation. - Develop practical templates, workflows, guidelines and checklists. - Transfer knowledge throughout the engagement to enable ongoing independent execution. **We want to build sustainable internal capabilities, not simply outsource our marketing activities.** ## Project Timeline – 60 Days The project should be action-oriented, with assessment, implementation, optimisation and training running concurrently wherever practical. **Days 1–15: Assessment & Quick Wins** - Rapid digital marketing audit and opportunity assessment. - Identify and implement immediate improvements. - Establish KPIs and a prioritised action plan. - Assess AI opportunities and team training needs. **Days 16–40: Implementation & Capability Building** - Execute SEO, SEM and social media improvements. - Launch or optimise paid advertising campaigns. - Implement selected AI tools and automation workflows. - Deliver hands-on team training. - Establish analytics and performance reporting. **Days 41–60: Optimisation & Handover** - Refine campaigns and optimise performance. - Complete AI implementation and team upskilling. - Document processes, guidelines and workflows. - Review results against KPIs. - Deliver an ongoing 3–6-month growth roadmap. We recognise that organic SEO results may take longer, but expect tangible improvements and measurable early progress within 60 days. ## Expected Deliverables By the conclusion