Social Media Marketing & Content Specialist Needed

We are looking for a creative, data-driven Social Media Marketing Specialist to drive brand growth, engage target audiences, and generate qualified leads. You will manage our end-to-end social media presence—combining short-form video creation, strategic copywriting, paid ad management, and conversion tracking. Key Responsibilities Content Production & Video Editing: Plan, edit, and publish high-performing short-form videos (Reels, TikToks) and static assets using raw footage, stock media, and clear hooks/CTAs. Paid Ad Management: Set up, test, and optimize paid ad campaigns (primarily Meta Ads Manager) using dynamic creative testing, audience segmentation, and retargeting. Strategy & Audience Research: Research target demographic behavior, monitor competitor strategies, and build full-funnel content plans (Awareness → Lead Conversion). Community Management: Maintain a consistent posting calendar and actively respond to comments and direct messages to nurture leads. Tracking & Analytics: Implement tracking parameters (Meta Pixel, UTM tags), monitor core KPIs (CTR, CPC, CPL), and deliver weekly performance reports with optimization recommendations.