Modern Logo for Northlane

Project Description Northlane is a new lifestyle brand focused on simple, practical, and modern everyday products. The project is to create a complete logo concept for the brand that can be used across our website, social media profiles, packaging, and future promotional materials. The overall visual direction should feel modern and minimal without looking overly corporate. We prefer a logo that remains recognizable when used at both large and small sizes. Design Direction Brand Name: Northlane Preferred style: Minimal and modern Clean typography Simple but recognizable visual identity Professional and versatile Avoid overly complicated illustrations or excessive detail Color direction is open. Neutral colors, dark tones, or one strong accent color may work well, but alternative ideas are welcome. The logo should work on both light and dark backgrounds. Deliverables The final project should include: 3 initial logo concepts Primary logo Simplified/icon version Black and white version Transparent background version Horizontal and square variations PNG and JPG exports SVG or EPS vector file Original editable source file Basic color and font information Revision Scope Up to 3 rounds of revisions should be included after selecting the preferred concept. Usage The final logo will mainly be used for: Website Social media Product packaging Business documents Digital advertisements All final approved design files and commercial usage rights should be transferred upon completion. Timeline Initial concepts: 2–3 days Final delivery: within 5 days