Performance Marketing & Growth Expert | Google Ads, Meta Ads, SEO & Landing Page CRO

## Performance Marketing & Growth Expert – For Salon At Home App We are looking for an experienced Performance Marketing & Growth Specialist for our App, a beauty and wellness platform offering salon, spa, facial, and other beauty services at customers' homes. Our primary objective is to **increase confirmed customer bookings while reducing customer acquisition costs**. ### Scope of Work **1. Google Ads (PPC)** - Google Search campaigns targeting high-intent beauty service searches - Keyword research, negative keywords and location targeting - Conversion tracking and campaign optimization - Remarketing and budget optimization **2. Meta Ads (Facebook & Instagram)** - Campaign strategy for customer acquisition and bookings - Audience targeting, retargeting and creative testing - WhatsApp, website and app booking campaigns - Meta Pixel and Conversions API setup - Improve cost per confirmed booking **3. SEO & Local SEO** - Technical and on-page SEO audit - Service-specific and location-specific keyword optimization - Google Business Profile optimization where applicable - Improve organic search visibility and qualified traffic **4. Landing Page Optimization (CRO)** - Audit and improve existing landing pages - Mobile-first, conversion-focused landing page design - Improve booking CTAs, service presentation and trust elements - A/B testing and conversion funnel improvements **5. Analytics & Reporting** - GA4, Google Tag Manager and conversion tracking - Track ad spend, leads, bookings and customer acquisition cost - Weekly campaign performance reporting - Monthly growth recommendations **6. Ad Creative Creation** - Agency should be responsible to create ad reels and image creatives required for ad and other required task. Creatives should be send for approval 1st then should be used. ### Ideal Candidate - Proven experience in Google Ads and Meta Ads - Strong understanding of SEO and landing page conversion optimization - Experience with local service businesses, beauty, wellness or home services - Ability to demonstrate measurable improvements in customer acquisition and bookings - Experience with app attribution is an advantage **Important:** We are looking for a results-driven specialist, not someone who only manages campaigns or generates impressions and clicks.