Clean Modern Brand Identity

My new B2B venture needs a complete brand identity that speaks clearly to business owners and professionals. The aesthetic must be clean and modern—minimal clutter, balanced white space, refined typography—and remain consistent across every touchpoint. Scope of work • Logo design from concept to final artwork • Curated color palette with HEX, RGB, and CMYK codes • Primary and secondary font pairings with licensing guidance • Concise visual style guide covering correct usage, spacing, and sizing • Deliverables supplied as editable vectors (AI, EPS, SVG) plus ready-to-use PNG and PDF files Acceptance criteria • Three distinct logo concepts to start, with two revision rounds on the chosen direction • Final assets that scale crisply for print and digital, maintain legibility at small sizes, and align with the defined clean-modern feel Please include a portfolio that demonstrates an ability to translate complex ideas into simple, sophisticated visuals and outline your estimated timeline for each milestone.