Instagram Sales-Driven Ads Management

My small but growing brand needs a tightly-focused Meta campaign whose single metric of success is sales. All activity will run exclusively on Instagram through Meta Ads Manager, and the creative must resonate with mixed age groups rather than a single demographic segment. Here is what I need done: • Plan and build conversion-oriented ad sets, including audience segmentation and look-alike or interest stacks that balance reach with purchase intent. • Craft compelling visual and copy assets sized correctly for Feed, Stories, and Reels, ensuring brand consistency. • Configure pixels, events, and custom conversions so every sale is tracked and attributed inside Ads Manager and Google Analytics. • Launch, monitor, and optimise daily—pausing under-performers, reallocating budget, split-testing creatives, placements, and bidding strategies. • Provide a concise weekly report outlining spend, ROAS, CPA, and clear next steps. Acceptance criteria: campaigns must achieve stable tracking, maintain at least a break-even ROAS after the first 14 days, and deliver an actionable optimisation plan in the weekly report. Access to existing brand assets, Shopify product catalogue, and current pixel will be supplied immediately after award.