Facebook Customer Acquisition Strategy Development

My immediate priority is to bring a steady stream of new customers into the business, and I want to do that by sharpening our social media presence—starting with Facebook. I’m looking for strategic guidance as well as hands-on execution so the work moves from plan to measurable results quickly. Here’s what I need from you: • Diagnose our current Facebook footprint and audience data • Craft a clear acquisition strategy that outlines positioning, messaging, and an ad funnel • Build a 30-day content calendar plus the creative assets that go with it • Set up, launch, and optimise paid campaigns (Meta Ads Manager) aimed at lead generation or direct sales, depending on what you find most viable • Track performance in real time and report weekly on reach, cost per lead, click-throughs, and conversions • Suggest next-step experiments—whether that’s retargeting, look-alike audiences, or testing additional channels like Instagram, Google Ads, or email once Facebook gains traction I’m happy to supply brand guidelines, past ad data, and access to our Facebook Business Manager as soon as we kick off. Success for me is simple: noticeable growth in qualified leads and a clear path to scaling what works. If you have a proven track record driving customer acquisition on Facebook and enjoy working collaboratively, let’s talk.