Shopify Landing Page & SEO Revamp

I’m looking to turn our current Shopify landing page into a sharper sales engine aimed squarely at first-time visitors. Right now the design, product copy, and behind-the-scenes SEO aren’t working hard enough, so I want a fresh set of expert eyes to spot every friction point and then fix it. Here’s what needs to happen: • Audit the existing page in Shopify (theme, Liquid, metafields, apps) and map out where we lose purchase intent. • Update product images, rewrite descriptions where necessary, and tighten the overall page layout so the add-to-cart button is impossible to miss. • Streamline the checkout journey—fewer clicks, faster load times, mobile-first tweaks, and any quick wins you see in PageSpeed Insights. • Rework the on-page SEO: titles, meta descriptions, alt tags, schema, and core web vitals. I also want to clear any warnings showing in Google Search Console so we climb the rankings naturally. I’ll give you collaborator access to the store plus data from Hotjar, GA4, and past A/B tests. When the updates are live, I’d like a short hand-off document explaining what changed, why it matters, and any next steps I should consider. If you’ve driven measurable lifts in Shopify conversion rates before and you’re comfortable implementing both design and technical SEO changes yourself, let’s talk.