Steam Store Page Developer & Indie Game Marketing Specialist – Secrets of the Mansion

Project Description Glitch Front Studios LLC is seeking an experienced Steam Marketing Specialist / Indie Game Marketing Manager to help prepare, launch, and promote our upcoming PC horror game, Secrets of the Mansion, developed using Unreal Engine 5. We are looking for someone who can take the marketing side of our game to the next level by creating a professional, visually appealing, and optimized Steam store page while developing and executing an effective marketing strategy to reach as many potential players as possible. Our primary goals are to maximize Steam wishlists, increase visibility, build an engaged player community, and generate interest leading up to the game's release. We will provide the necessary game assets, screenshots, gameplay footage, descriptions, branding, and other relevant materials. Project Responsibilities 1. Steam Store Page Creation & Optimization Set up and professionally organize our Steam store page. Write compelling, SEO-conscious game descriptions. Select relevant Steam tags, genres, and keywords. Optimize the store page for discoverability and wishlist conversions. Properly incorporate screenshots, trailers, capsule artwork, and branding. Ensure the page complies with Steamworks requirements and is ready for review. 2. Marketing & Advertising Develop and execute a comprehensive indie game marketing strategy. Promote the game across relevant social media platforms, including TikTok, YouTube, Instagram, Reddit, and X. Identify and engage audiences interested in horror games. Develop promotional campaigns to increase Steam wishlists and awareness. Manage advertising campaigns if a separate advertising budget is provided. Recommend promotional opportunities, including Steam events and festivals. 3. Influencer & Content Creator Outreach Research relevant gaming YouTubers, Twitch streamers, and horror game content creators. Contact creators regarding potential gameplay coverage and promotional opportunities. Develop an influencer outreach strategy. Coordinate promotional content and game key distribution when appropriate. 4. Community Building Help establish an active community around Secrets of the Mansion. Recommend strategies for Discord and social media engagement. Build excitement through gameplay previews, announcements, and updates. Encourage organic interest and legitimate Steam wishlists. 5. Performance Tracking Monitor wishlist growth, Steam page traffic, and campaign performance. Provide regular progress reports. Analyze marketing results and adjust strategies accordingly. Provide actionable recommendations to improve reach and engagement. Required Skills Steamworks / Steam Store Page Management Video Game Marketing Indie Game Marketing Digital Marketing Steam SEO & Store Optimization Social Media Marketing Influencer Marketing Gaming Public Relations Community Management Content Marketing Advertising Campaign Management Copywriting Market Research Marketing Strategy Analytics & Performance Reporting Preferred Qualifications Previous experience marketing PC or indie games on Steam. Proven experience increasing legitimate Steam wishlists and game visibility. Experience promoting horror, mystery, or atmospheric games. A portfolio featuring previously marketed Steam games. Familiarity with Steamworks, Steam festivals, and launch campaigns. Strong communication and project management skills. Expected Deliverables A completed, optimized Steam store page ready for publication. A customized marketing and promotional strategy. An influencer and content creator outreach list. Initial marketing campaign execution. Social media promotional content and recommendations. Regular performance reports showing traffic, wishlist trends, and campaign results. A launch marketing roadmap with recommended next steps. Important Information We are seeking someone who can actively execute the marketing strategy, not simply provide advice. Our objective is to give Secrets of the Mansion the strongest possible opportunity to reach a large audience and achieve a successful Steam launch. Applicants should provide examples of previous projects, relevant results, proposed marketing strategies, estimated timelines, and pricing. We are interested in building a professional working relationship with someone who understands the indie gaming industry and is passionate about helping new games succeed.