Meta Ads Lead Gen Campaign

Our private lending firm specialises in secured construction and development loans across Australia, with funding from $20 million upward. All static and video creatives are finalised—I now need the campaigns built, launched, and continually optimised on Meta Ads Manager so they reach the right people and turn impressions into qualified enquiries. Primary target • Property developers seeking development finance, especially those working on commercial and industrial developments. Desired action • Each qualified prospect should click through and complete the loan enquiry form on our site; that form submission is the conversion you will be optimising toward. Scope of work 1. Structure the account, pixels, custom conversions, and events so lead quality can be measured accurately. 2. Craft audience segments using location, interest, and look-alike data to zero in on Australian developers planning projects of $20 million+. 3. Launch campaigns and ad sets, split-testing copy, placements, and budget allocations. 4. Monitor daily, pausing anything under-performing and reallocating spend to the best performers. 5. Provide concise weekly reports that highlight CPL, form-completion rate, and any insights for further scale. Acceptance criteria • Cost per qualified form submission meets or beats industry benchmarks after two optimisation cycles. • All tracking fires correctly and data inside Meta matches our CRM within a 5 % variance. • Clear documentation of audiences, settings, and change log so the work is fully transparent. Tools you’ll likely lean on include Meta Ads Manager, Events Manager, and Google Tag Manager for onsite validation, but I’m open to any workflow that achieves reliable data and efficient scaling. Creatives, copy drafts, and landing-page access will be provided on award so you can begin building immediately.