Analytics Manager

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands

that drive growth. Guided by a

Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.

VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit

www.vml.com and follow along on LinkedIn

#WeAreVML. Who we’re

looking for:

We are looking for a n

Analytics

Manager

to work within the

VML Data

team. The

Analytics Manager

will

lead a team of analysts

who will

be responsible for

analys ing

data to deliver value through understanding our clients’

data and the performance of marketing activities. Working closely with the wider analytics and data team you will

be responsible for

determining

the prioritisation of projects, based on expected value to the business, and

identify

the best resource to work on each project based on skills and

specialities.

Role Overview: As an Analytics Manager, you

will

be responsible for

the development and delivery of measurement and insight projects across various marketing activities and

work with data strategists and

consultants to

answer business questions,

ultimately ensuring

that we are making best use of available data to deliver against the client vision.

On a day-to-day basis you will

lead across all

analysis projects,

ensuring the final

delivering

is

to a high degree of accuracy. You will mentor and manage a diverse group of analysts,

inspiring and reassuring them,

ensuring they are

confident in their work and delivering to the

optimal

level

This is

predominantly a

technical role grounded in

web analytics

data, so you should be experienced in handling large data sets

and a variety of web analytics tools.

Communication and interpersonal skills are important, both in collaborating with clients and colleagues across multiple disciplines.

What

you’ll be doing: Manage a team of analysts to deliver the

optimal

quality of work

Ensure all in the team are aware of latest innovations and ways of working, especially in the evolving world of AI

Design, manage, and deliver end-to-end analyses aimed at helping Marketing to

optimise

across the funnel

Manage all workloads and

allocate

projects based on skills and capabilities, ensuring all in the team are learning new skills

Oversee the delivery of

measurement and effectiveness projects, including dashboard reporting and deep dive evaluations to understand the impact marketing has on behaviour

Deliver

and take lead on

strategic

projects (segmentation, modelling), utilising statistical techniques to develop a deep understanding

Ensure that the most relevant methodologies are applied to measure and evaluate, proactively recommending better ways of working

Develop and provide written and verbal output on reports and presentations, supporting with recommendations on marketing strategy

Manage and resolve data issues involving quality and consistency of data

Be the clients trusted advisor on data and analytical

methodology

- make it easy for them to make business decisions based on data

Present to clients and attend client meetings.

Be highly collaborative in integrating data work into agency deliverables, working with strategy and account teams to develop a culture of data informed decision-making.

Offer leadership and

expertise

to support the development of junior team members

Develop the skills and knowledge of colleagues, creating and sustaining a learning culture within the team.

Experience: 8+ years working in a marketing

or related

field

an analytics manager or

senior analyst

who has managed a team

Experience of

coding languages for analysis (Python,

BigQuery

&

SQL preferred)

Experience of

web analytics tools

such as

GA

Experience of developing

wrireframes

and creating dashboards

Experience in data storytelling,

demonstrating

how to interpret data into recommendations

Understanding of where and how to use AI

to optimise efficiency and effectiveness

Proven record of delivering high quality outputs

Attention to detail and a commitment to accuracy

Ability to manage

a team as well as

own workload

autonomously

and thrive in an agency environment,

working across multiple teams

Able to translate business needs and requirements to analytical methods and outputs

Good written and verbal communication skills

High level analytical skills in relation to performance analysis

Experience of devising,

implementing

and managing reporting dashboard design, update and automation

using tools such as

PowerBI, Tableau and Looker Studio

Good

knowledge of advanced data analysis techniques that include customer segmentation, predictive modelling, multivariate analysis, querying and reporting tools, A/B

testing

and statistical significance

Wh