Social Media Senior Manager

Your wellbeing, our mission. Join a company shaping a healthier world. GET TO KNOW US At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we're on a mission to make every company a wellness company. We believe work should be fulfilling, inspiring, and balanced. Here, you'll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. Join us in redefining the future of wellbeing!

THE OPPORTUNITY

We're looking for a Senior Manager of Social Media who will own the shaping and execution of our UK social media strategy and lead social media managers across all European markets where Wellhub operates. As the most senior Social Media professional in Europe, you'll be the regional lead for the team and the primary social media partner for senior stakeholders.In this role, you'll partner closely with our Senior Director of Global Social Media to bring the UK strategy to life—creating platform-specific content, developing cultural relevance, supporting local influencer and ambassador programs, and elevating Wellhub's presence across key platforms like Instagram, TikTok, LinkedIn, YouTube, and emerging channels.You're someone who lives and breathes social. You understand UK culture deeply. You know how to move fast, test fearlessly, and capture moments in real time. You have a video-first mindset and love being behind—and occasionally in front of—the camera.You'll combine hands-on UK ownership with European team management, stakeholder leadership, and accountability for regional alignment and performance. Your creativity, agility, and understanding of UK social trends will shape how consumers, partners, and companies experience Wellhub. YOUR IMPACT Shape and Execute the UK Social Media Strategy. Shape, localize, and operationalize Wellhub's social media strategy for the UK market. Build regionally relevant content plans tailored for B2C, B2B, and B2P audiences. Support Wellhub's GEO efforts through content strategy, partnering with relevant teams and European social media managers to align content priorities and strengthen brand authority and discoverability across the region. Manage the editorial calendar for the UK and ensure seamless alignment with global priorities, launches, campaigns, and cultural moments. Lead Social Media Managers Across Europe. Manage, coach, and develop social media managers across all European markets where Wellhub operates, setting clear objectives, supporting professional growth, and enabling local ownership. Set regional priorities with the Senior Director of Global Social Media, align local plans with global strategy, and establish regular planning and performance reviews. Share insights and successful formats across countries, resolve competing priorities, and represent the European social team in global discussions. Create High Impact Video First Content Concept, script, shoot, and edit content optimized for Reels, TikTok, YouTube Shorts, and LinkedIn. Capture spontaneous, social-worthy moments at local events, content shoots, and partner activations. Work with creative and production colleagues to bring fresh ideas to life. Drive Cultural Relevance. Identify UK cultural trends, memes, humor, and moments that Wellhub can authentically participate in.Adapt global narratives to fit the UK social landscape and audience expectations. Monitor competitor activity and industry trends to keep Wellhub culturally and creatively ahead. Lead Local Ambassador and Influencer Execution. Support the development and execution of influencer and ambassador programs in the UK Partner with creators and wellness influencers who authentically represent the Wellhub brand. Manage briefings, content feedback, deliverables, and performance tracking. Lead Stakeholder Relationships Across Europe Act as the most senior Social Media representative in Europe and the primary partner for regional leadership, country leaders, and senior marketing, sales, people, PR, and partner stakeholders. Build alignment on social strategy, priorities, and expectations across European markets. Guide decisions, constructively challenge requests, and resolve escalations while protecting local relevance and global brand consistency. Collaborate with UK marketing, sales, people, PR, and partner teams to amplify locally relevant moments.Work closely with the global creative team to align content quality, storytelling, sonic identity, and brand voice. Support country leaders and internal spokespeople with social content, thought leadership, and engagement guidance. Own Measurement Optimisation and Insights. Track and report on performance metrics across awareness, engagement, growth, and sentiment.Test new formats, creative variations, and posting strategies to continuously improve results. Conduct social listening to understand audience behavior and guide content direction. Review performance across European markets with local social managers and turn shared learnings into regional recommendations and improvements. Community Engagement and Brand Advocacy Oversee proactive community management across the UK channels—engaging in conversations, responding to comments, and cultivating brand advocates. Ensure alignment with global crisis and response protocols.

WHO YOU ARE

You have 7+ years of experience in social media, content creation, or digital marketing—ideally in fast-moving B2C or lifestyle brands. You're fluent in UK social culture, humor, trends, and how different audiences behave online. You have excellent English writing and editorial skills. You're a video-first creator who is comfortable