Marketing Manager

Freelancer Writing AI-Enabled Performance Marketing & Lead Generation Freelancer About the Requirement We are looking for a hands-on, performance-driven Digital Marketing Freelancer who can take complete ownership of our digital marketing, lead generation, campaign execution, AI-powered content and performance reporting. This is not a social-media-posting or basic digital marketing role. We need an individual who can independently plan → create → launch → monitor → optimize → report digital campaigns and continuously improve lead quality and conversion. Key Responsibilities 1. Performance Marketing & Lead Generation Plan and execute lead-generation campaigns across Meta (Facebook/Instagram), Google Ads, YouTube and other relevant platforms. Define target audiences, campaign objectives, budgets and conversion strategies. Build and manage complete lead-generation funnels. Continuously optimize campaigns for CPL, lead quality, conversion rate and ROI. Test different audiences, creatives, messaging, offers and campaign structures. Implement remarketing and retargeting campaigns. 2. Campaign Creation & Execution Develop campaign concepts and marketing strategies. Create ad copy, headlines, CTAs and campaign messaging. Coordinate/create landing pages and lead forms. Set up appropriate tracking, pixels, events, UTM parameters and conversion tracking. Take complete ownership from campaign idea to actual execution. 3. AI-Powered Marketing & Content The freelancer must be highly comfortable with modern AI tools and use AI as a core part of daily marketing operations. Expected capabilities include: AI-assisted market and competitor research AI-generated campaign concepts and ad copy AI-assisted audience and customer analysis AI-generated reports and business insights AI-powered content creation AI image generation AI video generation and editing AI voiceovers, avatars and promotional videos Short-form videos/Reels/YouTube Shorts AI-assisted creative testing and variations Knowledge of tools such as ChatGPT, Gemini, Claude, Canva, CapCut, Runway, ElevenLabs, HeyGen, Synthesia, Midjourney or equivalent tools will be an advantage. 4. AI Video & Creative Production A very important part of this role is the ability to create professional digital marketing videos using AI. The freelancer should be capable of: Developing video concepts and scripts Creating AI-generated videos Creating AI presenters/avatars where appropriate Generating voiceovers Creating Reels, Shorts and video advertisements Adding captions, graphics, animations and CTAs Producing multiple creative variations for A/B testing Adapting videos for Meta, Instagram, YouTube and other platforms 5. Analytics & Reporting The freelancer should not simply provide numbers. They must be able to analyse data and tell us what the data means and what should be done next. Expected reporting: Leads generated Qualified leads Cost per lead Cost per qualified lead Conversion rate Campaign-wise performance Audience performance Creative performance Budget utilisation ROI/ROAS where measurable Lead-to-booking/sales performance Key observations Recommended actions for the next campaign cycle AI-assisted dashboards and reports are highly preferred. Ideal Candidate We are looking for someone who is: Hands-on and execution-oriented Strong in performance marketing and lead generation Experienced with Meta Ads and Google Ads Comfortable with YouTube/video advertising Strong in analytics and campaign optimisation Excellent with AI marketing tools Capable of creating AI-generated marketing videos Creative but highly data-driven Able to work independently without constant supervision Comfortable taking complete ownership of marketing execution Able to communicate clearly and provide structured weekly reports Mandatory Experience Please apply only if you can demonstrate: Previous experience generating leads through paid digital campaigns. Hands-on experience with Meta Ads and Google Ads. Experience creating and testing ad creatives. Strong understanding of campaign analytics and optimisation. Practical experience using AI tools for marketing. Ability to create AI-generated videos and short-form marketing content. Ability to prepare meaningful performance reports and insights. Ability to manage campaigns end-to-end independently. Important – Portfolio Required Please do not send a generic profile. Applicants must provide: 2–3 examples of campaigns personally managed. Previous lead-generation results, preferably showing CPL / conversion / ROI. Examples of Meta/Google campaigns. Examples of AI-generated videos or marketing creatives. List of AI tools currently used. Sample marketing/performance report or dashboard, if available. Your monthly/hourly fee structure. Expected weekly availability. Preferred Background Experience in Real Estate / Property / High-ticket lead generation / BFSI / Education / Healthcare / Automotive / Professional Services will be an advantage. Engagement We are looking for a long-term freelance association, subject to performance. The selected freelancer will be expected to take ownership of the complete digital marketing execution and work closely with the business/sales team to ensure that the focus remains on qualified leads and actual business outcomes—not just impressions, reach or social-media engagement. Primary KPI: Quality Leads → Qualified Opportunities → Conversion → Business Growth. Only serious freelancers with demonstrated hands-on experience should apply. One important change I recommend When you post this, use the title: “AI-Powered Performance Marketing & Lead Generation Specialist – End-to-End” rather than “Marketing Executive.” That will attract a much better pool. Current comparable freelance requirements explicitly look for people who can combine paid media, conversion tracking, analytics, AI workflows and creative/video production rather than someone who only manages social media. � Upwork +1 Also, I would not make 5+ years ex