Sales-Driven Digital Marketing Campaign

The project focuses on turning more of my online audience into paying customers through a coordinated digital marketing push. Sales growth is the single success metric, and every activity—whether it sits on Facebook, Instagram, YouTube, the inbox, or Google—should be tied back to measurable revenue. Social media marketing • Develop a 30-day content calendar for Facebook, Instagram, and YouTube that combines engaging organic posts with paid ads optimized for conversions. • Configure, launch, and monitor campaigns in Ads Manager and Google Analytics 4, reporting weekly on CTR, CPC, CPA, and ROAS. Email marketing • Map a simple but effective funnel: lead magnet, welcome series, product-focused drip, and re-engagement. • Design the templates, write persuasive copy, set up automation in Mailchimp or a comparable platform, and A/B test subject lines for maximum open and click-through rates. Search engine optimization • Perform an on-page audit (titles, meta descriptions, internal links, Core Web Vitals). • Build a shortlist of high-intent keywords, then create or refresh up to five cornerstone pages/blog posts around them. • Secure quality backlinks where it makes sense and deliver a before-and-after ranking snapshot. Acceptance criteria 1. A single dashboard (or shared sheet) that tracks traffic, conversion rate, and revenue per channel. 2. Minimum 15 % increase in sales attributed to the combined efforts within 60 days, verified through UTM tagging and platform analytics. 3. All creative assets and campaign settings handed over in editable format at project close. Timelines and milestones can be adjusted together, but clear, data-backed progress toward sales growth is non-negotiable.