Project Title: Growth Marketing for Celestara — Vedic Astrology App (Social Media, ASO, Performance Ads)

Digital Marketing Expert Needed — Vedic Astrology App (Web + Android) Project Title: Growth Marketing for Celestara — Vedic Astrology App (Social Media, ASO, Performance Ads) About the Product Celestara (https://webcelestara.org) is a live, revenue-generating Vedic astrology platform available on web and Android (Google Play). It offers: Accurate birth charts (Kundli) computed with Swiss Ephemeris — not generic horoscopes AI Astrologer consultations, Kundli Milan (marriage matching), Tarot, Vastu, Numerology & Daily Panchang Available in 8 Indian languages (Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, Punjabi, English) Monetized via credit packs: Razorpay (India) + PayPal (international) + Google Play in-app purchases Automated daily Facebook/Instagram content already running (@cosmiccelestara) Current traction: 380+ registered users, 1,100+ readings generated, paying customers in India. We now want to scale aggressively. What We Need From You Social Media Growth — grow Instagram/Facebook followers & engagement organically (Reels strategy, hashtags, posting calendar, community engagement). We auto-generate daily content; you optimize distribution and growth loops Performance Marketing — plan and manage Meta Ads (Pixel already installed) and Google App Campaigns with small test budgets, optimizing for signups and first purchase (CPA targets) ASO (App Store Optimization) — optimize our Google Play listing (title, description, keywords, screenshots) for astrology/kundli search terms in English + Hindi YouTube / Short-form Strategy — repurpose our auto-generated reels for YouTube Shorts; recommend creator collaborations with astrology influencers SEO & Content — keyword plan for astrology blog topics (we have a blog engine built in) Weekly Reporting — signups, CAC, conversion to paid, follower growth What We Provide Live app with referral/UTM tracking built in (every campaign gets its own tracked link + in-app attribution dashboard) Auto-generated branded images & video reels for daily posting Festive sale pricing & promo-code engine for campaigns Partner/affiliate system if you want to recruit astrology influencers Ideal Freelancer Proven experience marketing apps in India (astrology, spirituality, horoscope, or devotional apps a big plus) Portfolio showing follower growth and/or app install campaigns with real numbers Comfortable with Hindi + English content; other Indian languages a bonus Knows Meta Ads Manager, Google Play Console ASO, and basic analytics (GA4) Budget & Duration Start with a 1-month trial engagement with clear KPIs (e.g., +X installs, +X Instagram followers, ≤₹Y cost per signup) Extend to 3–6 months. Bid with your monthly fee and a short plan (3–5 bullet points) of your first 2 weeks To Apply, Include: One astrology/spiritual/app brand you've grown (with numbers) Your proposed first-month strategy in 5 bullets Which ad budget you'd recommend for month 1 and expected signups Serious bids with relevant portfolios only. Generic copy-paste proposals will be ignored.