Data-Driven Lead Generation Specialist - 20/09/2026 10:00 EDT

I need a senior performance marketer (7+ years) to take full ownership of our lead-generation engine. The goal is simple: deliver a larger volume of qualified prospects while steadily pushing cost-per-lead down. Focus and channels • Meta Ads—Facebook & Instagram (core acquisition and retargeting) • Google Ads (search & display to capture high-intent traffic) • Supporting social media touchpoints to keep the funnel warm Key expectations – Translate my objectives into a complete campaign architecture: audiences, offers, ad creative angles and budgets. – Configure pixels, GA4, Offline Conversions and any first-party tracking so every step is measurable. – Launch, test and optimise daily: tightening targeting, adjusting bids, refining creatives. – Produce concise weekly reports that highlight CPL, lead quality indicators and next steps. – Advise on SEO/content tweaks that amplify paid efforts. Acceptance criteria for the first 30 days 1. Campaigns live across all agreed platforms. 2. Tracking verified end-to-end from click to CRM. 3. Initial CPL reduced against historic baseline or industry benchmark, with a roadmap for further cuts. 4. Actionable insights delivered in a clear report. Experience with real estate, luxury or international audiences is a big plus, so please include specific case studies, the metrics you improved and the tools you relied on. If we hit our lead-quality targets together, I’d like this to roll into a long-term engagement, so also let me know your ongoing availability and preferred billing model.