Facebook Lead Gen Ads Setup

I run a service-based home-services company and need to spark a steady flow of qualified inquiries within one week. To make that happen, I’d like you to take full ownership of a Facebook (Meta) lead-generation campaign—from research to reporting. Here’s how I picture the collaboration: • Start by digging into my ideal customer profile, then build two distinct target audiences that you’ll load into Ads Manager. • Craft two ad variations (copy, headline, image or video) aimed squarely at increasing inquiries, not random clicks. • Set up the Meta Pixel and all relevant conversion events so every lead is tracked accurately. • Launch, A/B test, and actively optimise throughout the seven-day run, adjusting bids, placements, and creative as data comes in. • At week’s end, send a concise report showing leads generated, ad spend, and cost per lead, plus the key insights you found. Deliverables I expect to receive in editable form: – The two audience definitions – Both ad creatives and copy – A summary of the optimisation actions you took and the results If you’re comfortable navigating Facebook Ads Manager, Meta Business Suite, and Pixel setup—and you’re confident you can surface real, contact-ready leads for a home-services brand on a short timeline—let’s talk.