SEO, AEO, GEO, AIO & SXO SPECIALIST

SEO, AEO, GEO, AIO & SXO SPECIALIST Long-Term Monthly Retainer | Remote Company: Valusage Business Advisors Website: https://valusage.com Market: UAE Engagement: Long-term monthly retainer Performance: KPI-based READ THE COMPLETE SCOPE BEFORE BIDDING We are looking for one experienced specialist to grow Valusage across Google, local search and AI-driven search. This is an execution role. We do not need audits or reports without implementation. PRIMARY GOAL Build Valusage into a strong UAE authority for accounting, tax, CFO, finance, advisory and compliance services. The focus is: • SEO • AEO, Answer Engine Optimization • GEO, Generative Engine Optimization • AIO, AI Search Optimization • SXO, Search Experience Optimization • Local SEO • On-page SEO • Technical SEO • Off-page SEO • Content SEO • Backlinks and authority building • Organic conversion optimization OBJECTIVES • Rank high-intent UAE commercial keywords • Increase Google Top 3 and Top 10 rankings • Increase qualified organic traffic • Generate organic enquiries and consultations • Build topical and domain authority • Earn strong, relevant backlinks • Improve Google Maps visibility • Improve visibility in Google AI Overviews, ChatGPT, Gemini, Perplexity, Copilot and Claude • Build content around real client searches • Improve organic visitor-to-enquiry conversion 1. KEYWORD STRATEGY Own keyword research and mapping for services including: • Accounting services UAE • Bookkeeping services UAE • Corporate tax UAE • VAT services UAE • Tax consultancy UAE • Fractional CFO UAE • CFO services Dubai • Financial reporting • Feasibility studies • Business advisory • Financial advisory • Corporate secretarial services • Compliance services • Management consultancy Responsibilities: • Build and maintain keyword universe • Categorise by intent • Map keywords to pages • Identify competitor keyword gaps • Find long-tail commercial opportunities • Prevent keyword cannibalisation • Track rankings by service and location Traffic without commercial relevance is not the goal. 2. ON-PAGE SEO Optimize: • Titles and meta descriptions • H1-H6 structure • Search intent • Primary and semantic keywords • Content depth • Internal linking • Anchor text • Image ALT text • URLs • Breadcrumbs • Service pages • FAQs • Calls to action • Entity references • Content hierarchy Every major service must have a clear keyword strategy. 3. TECHNICAL SEO Monitor and implement improvements covering: • Crawling and indexing • XML sitemap • Robots directives • Canonicals • Redirects • Broken links • Duplicate content • Orphan pages • Core Web Vitals • Page speed • Mobile SEO • Structured data • JavaScript SEO issues • Crawl depth • Index bloat • Website architecture • Search Console errors Reports alone are not accepted. Issues must be fixed. 4. CONTENT SEO AND TOPICAL AUTHORITY Plan and optimize: • Service pages • Location pages • Commercial landing pages • SEO articles • Guides • FAQs • Comparisons • Checklists • Industry-specific pages • UAE tax and compliance content • Question-based content • Decision-stage content Each content piece should have: • Target keyword • Search intent • Supporting keywords • SERP analysis • Internal links • CTA • Relevant schema • AEO/GEO opportunity • Conversion objective Build strong topic clusters around Valusage services. 5. AEO Optimize for: • People Also Ask • Featured snippets • Direct answers • Question keywords • FAQ content • Comparison queries • How-to queries • Conversational search • Structured Q&A • FAQ and relevant schema Content should directly answer questions prospective UAE clients ask before choosing a service provider. 6. GEO AND AIO Improve Valusage visibility and citations across: • Google AI Overviews • ChatGPT • Gemini • Perplexity • Microsoft Copilot • Claude Focus on: • Entity optimization • Brand consistency • Clear service definitions • Citation-friendly content • Expert-author signals • Source attribution • Original data and insights • Brand mentions • Third-party citations • Trusted external references • Knowledge graph signals • Structured data • Content formatted for AI extraction Track priority queries across Google and AI platforms. 7. LOCAL SEO Focus on Dubai, Abu Dhabi, Sharjah and UAE searches.

Responsibilities

• Google Business Profile optimization • Google Maps visibility • Local keywords • UAE citations • NAP consistency • Relevant directories • Review strategy • Local backlinks • Location pages • Local schema • Local competitor tracking 8. OFF-PAGE SEO AND BACKLINKS Build strong, relevant and defensible authority. Focus on: • UAE business websites • Accounting, finance and tax websites • Professional-services websites • Business publications • Industry publications • Chambers and organisations • Relevant directories • Guest contributions • Digital PR • Resource links • Expert commentary • Brand mentions • Link reclamation • Unlinked mentions We do not accept: • PBNs • Spam links • Automated link blasts • Link farms • Forum spam • Comment spam • Irrelevant directories • Low-quality guest-post networks For every backlink report provide: • Source URL • Target URL • Anchor text • Domain • Relevance • Link type • Live status Quality matters more than quantity. 9. E-E-A-T AND AUTHORITY Strengthen: • Author expertise • Author profiles • Company credibility • Professional credentials • UAE business presence • References and sources • About-page trust • External citations • Entity consistency • Updated content • Relevant schema • Credible brand mentions 10. SXO Rankings must generate enquiries. Improve: • Organic CTR • Landing-page relevance • Content readability • User journey • CTA placement • Contact forms • Consultation booking • WhatsApp enquiry flow • Trust signals • Navigation • Mobile experience Track organic visitor-to-enquiry conversion. 11. COMPETITOR INTELLIGENCE Monitor leading UAE competitors for: • Rankings • Keyword gaps • Top pages • Backlinks • Referring domains • Content strategy • Local S