Independent HVAC Consulting Business Launch

# Digital Marketing / SEO / Lead Generation Expert Needed to Launch Independent HVAC Consulting Business ## Project Overview PurAir is an established Texas HVAC company backed by more than 30 years of hands-on residential HVAC experience. We are making a major business-model change. **PurAir will NOT perform HVAC repairs, installations or equipment sales.** We are repositioning the company as: # PURAIR — INDEPENDENT RESIDENTIAL HVAC CONSULTING Our customer is the homeowner—not the HVAC contractor. We want homeowners to hire PurAir before making expensive HVAC decisions. Our core message: > **Before you spend $10,000–$30,000 on an HVAC system, get an independent expert opinion from someone who isn't trying to sell you equipment.** Because we don't sell or install HVAC equipment, our recommendations can remain independent. --- # Services We Intend to Market Initial services may include: ### Independent HVAC Second Opinions Homeowners who have been told they need an expensive repair or complete system replacement can hire PurAir for an independent assessment. ### HVAC Proposal / Estimate Review Homeowners can submit one or multiple contractor proposals. PurAir evaluates the proposed equipment, scope of work, sizing assumptions, duct modifications, warranties, and other important considerations. ### HVAC Quote Comparison Homeowners receiving competing proposals can have PurAir compare the options and explain the differences in plain English. ### New-Home HVAC Performance Evaluation Independent evaluation of HVAC performance in newly constructed homes. Initial geographic targets include growing communities around Magnolia and Plantersville, Texas. ### Airflow / Duct / Humidity Consulting Independent diagnosis and recommendations for comfort, airflow, duct and humidity problems. ### HVAC Replacement Planning Help homeowners determine what type and size of HVAC system should be considered BEFORE requesting contractor bids. ### Ducted Inverter Heat-Pump Consulting Specialized consulting involving 1-to-1 systems consisting of one ducted indoor air handler paired with one dedicated inverter outdoor heat pump. ### Generator-Compatible HVAC Consulting Help homeowners understand HVAC electrical loads and appropriate equipment strategies when operating from standby generators. --- # Local AND National Opportunity We intend to initially establish PurAir locally in the Magnolia/Plantersville, Texas market. However, we also want to develop a **national remote consulting service.** A homeowner anywhere in the United States should eventually be able to: **Upload HVAC proposals → Provide house/system information → Pay online → Receive an independent professional review → Schedule a video/phone consultation.** Therefore, the marketing architecture should support both: **LOCAL:** In-home consulting and HVAC performance evaluations. **NATIONAL:** Remote HVAC proposal reviews, second opinions, and replacement consultations. --- # What We Need From You We are looking for someone capable of BUILDING the customer-acquisition system—not simply writing SEO articles.

Responsibilities

include: * Market and competitor research * Brand positioning * Keyword research * Local SEO * Google Business Profile optimization * Website architecture * Landing-page development * Conversion optimization * Google Search Console * Google Analytics 4 * Google Tag Manager * Google Ads * Call/form conversion tracking * Local geographic targeting * Lead tracking * Online booking/payment strategy * Review-generation strategy * AI-assisted marketing workflows Experience with CallRail, Semrush/Ahrefs and CRM/automation platforms is preferred. --- # AI EXPECTATION We WANT AI used aggressively. AI should reduce the cost of: * Keyword research * Content development * Landing-page development * Ad variations * Competitor analysis * Reporting * Lead qualification * Email/SMS follow-up * Content planning We are NOT interested in paying an agency thousands of dollars per month to manually perform work that modern AI tools can accomplish efficiently. However, AI-generated spam, mass-produced low-quality pages, and automated backlink schemes are unacceptable. --- # FIRST 6-MONTH OBJECTIVE Budget for the initial validation project is approximately: We are seeking proposals for an initial six-month market-validation project. Please recommend an appropriate budget and clearly separate your professional fees from advertising and third-party software costs. We prefer milestone-based pricing and will increase investment if the model demonstrates measurable customer acquisition. This is NOT intended to fund a large traditional advertising campaign. The objective is to determine whether we can profitably generate **PAYING HVAC CONSULTING CUSTOMERS**. Our primary KPI is: # PAID CONSULTATIONS Secondary metrics include: * Cost per qualified lead * Consultation booking rate * Cost per booked consultation * Customer acquisition cost * Organic commercial-intent traffic * Google Business Profile visibility * Conversion rate * Revenue generated Traffic, impressions, and rankings alone will NOT be considered success. --- # Phase 1 — Foundation We expect the initial work to include: 1. Existing PurAir digital presence audit 2. Competitor analysis 3. Market/keyword research 4. Brand positioning recommendations 5. Consulting service architecture 6. Website structure 7. Conversion tracking 8. Google Business Profile strategy 9. Local SEO strategy 10. National SEO strategy 11. Lead-generation strategy 12. 6-month execution roadmap --- # Phase 2 — Build Create/optimize the initial high-intent pages. Examples: **Independent HVAC Second Opinion** **HVAC Quote & Proposal Review** **Compare My HVAC Quotes** **Do I Really Need to Replace My AC?** **New Home HVAC Performance Evaluation** **HVAC Airflow & Humidity Consultation** **Ducted Inverter Heat-Pump Consulting** Each page must target a specific homeowner problem and drive toward a paid consultation. --- # Phase 3 — Local M