Lead-Focused Digital Marketing Campaign

My primary objective is straightforward: turn qualified traffic into tangible leads and new sales. I already know the tactics I want to lean on—Pay-Per-Click and Content Marketing—so the assignment is about executing those channels efficiently and measurably. Pay-Per-Click I’m concentrating the ad spend on LinkedIn Ads because that platform aligns best with my audience profile. I’ll need you to plan, build and optimise campaigns, set up conversion tracking, and supply clear weekly performance reports that highlight CPL, CTR and ROI. Experience with Campaign Manager, precise audience targeting and A/B ad testing is essential. Content Marketing Alongside the ads, I want a content engine that nurtures prospects further down the funnel. This means developing topic ideas, writing or commissioning compelling pieces, and coordinating publication so each article or asset supports the paid campaigns. Consistency of tone, strong CTAs and SEO-friendly structure matter to me. Success will be measured by the volume and quality of leads generated, backed by transparent analytics in Google Analytics and LinkedIn’s own dashboard. If you can bring strategic insight plus hands-on execution across these two channels, let’s talk deliverables and timelines.