Kids Story Social Sales Campaign

My online children’s story & video brand needs a fast-turnaround social media campaign designed to turn parents and teachers into paying customers. The priority is clear: generate qualified leads and direct sales, not just likes or follows. We will concentrate on Instagram and TikTok, where our target audience already hunts for engaging, family-friendly content. Should the strategy naturally extend to Facebook or YouTube later, I’m open, but the core effort starts with those two channels. What I need from you is a complete, actionable plan delivered ASAP. That means audience research tied to buying intent, creative concepts that fit our products (illustrated videos/ebooks/Hardback Books, and a posting & ad schedule that can be executed immediately. Short-form video hooks, swipe-up stories, TikTok trends—everything should point to our landing pages and funnel viewers straight into trials or purchases. Deliverables • 30-day content calendar for Instagram & TikTok • Creative guidelines: tone, visual style, captions, hashtags, CTA templates • Paid ad framework: target profiles, budget allocation by objective, sample ad copy/video scripts • KPIs and tracking setup instructions so I can measure lead volume and cost per acquisition from day one • One-page rollout checklist to ensure the plan can be launched the moment it lands in my inbox Acceptance criteria: the strategy must be child-safe, comply with COPPA guidelines, and include at least three distinct lead-capture mechanisms (e.g., gated story download, limited-time discount code, email opt-in via link in bio). If the plan allows me to press “go” immediately and start seeing leads within the first week, we’re golden. Let’s move quickly—my audience is waiting for their next adventure.