Creative Strategist for D2C

We are a growing D2C brand looking for a data-driven Creative Strategist who understands that in modern performance marketing, "Creative is the new targeting." If you know how to turn consumer psychology and ad metrics (Hook Rate, CTR, CPA) into high-converting ad concepts (UGC, motion graphics, and statics), we want you on our team.

What You Will Do

Creative Ideation & Scripting: Write high-converting, direct-response (DR) video scripts (especially UGC and TikTok/Reels-style content) focusing on pattern-interrupting hooks and clear CTAs. Data-Driven Iteration: Analyze weekly ad performance (Thumb-stop ratio, Hold rate, ROAS) on Meta and Google Ads to figure out why an ad won or lost, and iterate the next batch of creatives accordingly. Creative Briefing: Deliver crystal-clear, structured creative briefs (visuals, text, pacing, safe zones) to our video editors and graphic designers. Competitor & Trend Research: Constantly monitor the Facebook Ad Library, TikTok Creative Center, and D2C trends to reverse-engineer winning angles. Funnel Optimization: Align creative concepts with specific stages of the customer journey (Broad/Top of Funnel vs. Retargeting/Bottom of Funnel). What We Are Looking For: Proven experience working as a Creative Strategist or similar role specifically for D2C eCommerce brands. Deep understanding of performance marketing metrics. You should be able to look at an ad account and know if we have a hook problem (low 3-second view rate) or an offer problem (high CTR, low conversion). Strong portfolio showing past ad concepts, briefs, scripts, and ideally the actual ROAS/CPA results they generated. Excellent copywriting skills for ad copy and on-screen text.