Creative Strategist — Meta Ads / DTC

# Creative Strategist — Meta Ads / DTC **READ THIS FIRST** We’re looking for a **Creative Strategist who understands why ads perform and knows what to test next.** This is not just an idea-generation role. You’ll own the creative strategy behind our Meta ads — turning performance data, customer insights, and research into concepts, briefs, tests, and iterations. You’ll work closely with our Growth Manager and manage our video editors to keep creative production moving quickly. **The goal: consistently find more winning ads.** ## About MyMagicHealer MyMagicHealer is a fast-growing DTC skincare brand helping people stress less over their skin. We sell across Shopify, Amazon, and TikTok Shop and have served hundreds of thousands of customers. Meta is a major growth channel for us, and we're looking for someone to help us scale our creative engine. ## What You'll Do - Build weekly Meta creative testing plans - Develop new hooks, angles, and ad concepts - Analyze CTR, hook rate, hold rate, CVR, and creative performance - Identify why ads win or lose - Turn winning ads into new iterations - Research customers, competitors, trends, and Meta Ad Library - Write clear creative briefs - Manage and give feedback to video editors - Develop UGC concepts and creator briefs - Keep our creative pipeline organized and moving - Plan creative needs 2–4 weeks ahead ## Your KPIs - **15+ new concepts tested per week** - **25%+ creative win rate** - **35%+ hook rate** - Consistent creative testing velocity - More scalable winning concepts - Positive creative impact on MER / blended ROAS Success isn't measured by how many ideas you have. **It's measured by whether those ideas turn into ads we can scale.** ## What We're Looking For - Strong Meta creative strategy experience - DTC/ecommerce experience - Strong direct-response thinking - Ability to turn **data → insights → creative decisions** - Strong understanding of hooks, angles, storytelling, and consumer psychology - Experience managing video editors - Ability to work quickly and handle high creative volume - Strong organization and ownership - Reliable internet and communication **Bonus:** Skincare, beauty, wellness, TikTok Shop, Amazon, or creator-led growth experience. ## You Should NOT Apply If... - You only want to brainstorm ideas - You focus on aesthetics over performance - You need constant direction - You can't connect performance data to what should be created next - You don't want accountability for creative results - You struggle with fast-moving creative production ## How to Apply Please send: - Resume + portfolio - Examples of ads you've strategized - Brands you've worked with - Any creative performance results you can share - Your availability - Confirmation that you're willing to complete a test project **Bonus points:** Show us one winning ad you've worked on and tell us: **What did you test? → What happened? → What did you learn? → What did you test next?**