Travel Site SEO & Optimization

I run nayoratravel.co.ke and I’m ready to push its visibility much further. The clear objective is to grow organic traffic and generate leads. To get there, I need an experienced SEO professional who can take the reins from research through implementation, and step in with broader site-wide optimization if any technical bottlenecks surface. Because I don’t yet have a settled keyword list, I’ll rely on you for thorough keyword discovery grounded in the Kenyan and wider travel market. Once the targets are agreed, you’ll weave them naturally into the site’s content, meta data and internal linking, and flag any performance or UX fixes that could amplify results. I’m open to all best-practice approaches—on-page tweaks, off-page authority building, and technical clean-ups—provided they move the organic traffic needle. Deliverables I’d like to see: • Keyword research report with search volumes and prioritisation • Updated title tags, meta descriptions, headers, and image alt text across key pages • A concise technical audit highlighting speed, mobile, and crawl issues plus recommended fixes • Baseline metrics and a follow-up performance snapshot so we can quantify gains Familiarity with Google Analytics, Search Console, and leading SEO tools such as Ahrefs or SEMrush will be important. If you have experience in the travel sector, let me know; local insights are a bonus. Looking forward to hearing how you would structure the campaign and the timeline you’d propose.