B2B Lead Generation & Appointment Setting Specialist – Custom E-Commerce Development

Project Overview We are looking for a results-oriented B2B Lead Generation Specialist to generate qualified sales opportunities for our custom e-commerce development services. The initial campaign will focus on the US market, targeting D2C brands and online retailers that may benefit from custom-built e-commerce solutions. We are looking for someone who can independently research prospects, conduct personalized cold email and LinkedIn outreach, qualify interested decision-makers, and schedule sales meetings with our team. Our primary objective is to generate genuine business opportunities, not simply build prospect lists or collect contact details. Target Audience US-based D2C brands and online retailers. Businesses using Shopify, Shopify Plus, or WooCommerce. Companies with approximately 11–200 employees. Founders, CEOs, business owners, and Heads of E-commerce. Priority will be given to businesses with a credible need for custom e-commerce development, integrations, advanced functionality, or improvements to their existing online store.

Responsibilities

Research and identify relevant target businesses and decision-makers. Execute personalized cold email campaigns and follow-ups. Conduct LinkedIn connection outreach and professional conversations. Qualify interested prospects based on their business requirements and potential project needs. Schedule sales appointments with relevant decision-makers. Maintain a shared tracker of leads, conversations, appointments, and outcomes. Provide regular performance updates and recommendations to improve lead quality. Our team will handle the sales meetings, proposals, negotiations, and closing.

Compensation

Structure We propose a performance-based payment model: 1. Qualified Appointment Fee: ₹500 per appointment Payment will be made for each qualified sales appointment that is actually attended by the prospect. A qualifying appointment must involve a relevant decision-maker from a target business, a credible potential requirement for custom e-commerce development, and genuine interest in discussing a possible project. Raw contacts, email replies without genuine interest, duplicate leads, irrelevant prospects, and unattended appointments will not qualify for payment. 2. Successful Conversion Incentive: 5% commission In addition to the appointment fee, the freelancer will receive a 5% commission on net service fees actually collected from clients acquired through their introductions. GST, refunds, and pass-through third-party expenses will be excluded. Commission will be paid proportionately as client payments are received. Lead attribution, commission eligibility, and payment terms will be agreed upon before the campaign begins. Initial Engagement We will begin with a 30-day pilot focused exclusively on custom e-commerce development. The objective is to evaluate the quality of prospects, outreach effectiveness, qualified appointments, and potential business generated. If the results are satisfactory, we are interested in building a long-term working relationship and potentially expanding into additional service categories. All outreach messaging and targeting must be approved before the campaign launches. Outreach must comply with applicable laws and platform policies. Required Experience Applicants should have: Proven experience in B2B lead generation and appointment setting. Experience with cold email and LinkedIn outreach. Familiarity with tools such as Apollo, LinkedIn Sales Navigator, and email verification platforms. Strong written English and personalized business communication skills. Experience generating leads for web development agencies, e-commerce development companies, or technology service providers. Please Include in Your Proposal Your relevant experience and previous campaign results. Your approach to identifying and qualifying potential e-commerce clients. The outreach tools and methods you use. Your expected qualified appointments per month. Confirmation that you accept the ₹500 per attended qualified appointment plus 5% successful conversion commission model. Any additional tool or infrastructure costs, if applicable. We are looking for a reliable partner who prioritizes lead quality, genuine business requirements, and long-term commercial results over raw contact volume.