Google Ads Lead Generation Expert

My primary objective is to turn Google Ads into a steady stream of qualified leads for both B2B and B2C segments. The account is live and has been running campaigns recently, but performance has plateaued. I need fresh eyes and data-driven optimisations to push cost-per-lead down and volume up. You’ll begin with a full audit of the existing campaigns—keywords, match types, ad copy, extensions, audiences, and conversion tracking. From there, build or restructure campaigns that separate B2B from B2C intent, refine bidding strategies, and align ad messaging with the corresponding landing pages. Detailed, actionable reporting is essential so I can see what’s working and where spend should be shifted. Deliverables • Comprehensive account audit with written findings • New or reworked campaign structure tailored to B2B and B2C goals • Fresh ad copy and extension recommendations ready to launch • Conversion tracking verification (Google Tag Manager & GA4) • Weekly performance report for the first month, highlighting CPL, CTR, ROAS, and next steps I’ll provide full account access as soon as we agree on the milestones and timelines.