Consumer PR - Business Director

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and

ranks

as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, visit Ogilvy.com , and follow us on

LinkedIn , X , Instagram , and Facebook.

About WPP WPP is the trusted growth partner for the world’s leading brands. We unite

cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel

in a single company –

powered by exceptional talent and our agentic marketing platform, WPP Open,

to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

WPP.com .

Consumer PR - Business Director Department: Consumer PR & Influence Location: London Contract Type: Fixed-Term 12-Months Full Time/Part time: Full Time Reporting into: Managing Partner

The Role

As Business Director

you will lead client partnership, strategic counsel and integrated delivery across the portfolio, designed to provide the client with fully focused, senior leadership on some of the world’s most iconic FMCG brands.

The role

sits at the intersection of earned-first thinking, culture-led marketing, and integrated agency delivery , ensuring that PR, social, influence and advertising work together to create impact at scale across diverse markets.

This pivotal role places you at the heart of our operations for large FMCG portfolio , one of the world's most iconic and dynamic brands.

Your remit will span from the initial spark of ideation – identifying trends and innovative opportunities that drive cultural relevance – through the meticulous development of cutting-edge strategies tailored to diverse market nuances and brand objectives . You will lead the charge on defining compelling creative narratives and content frameworks, ensuring brand consistency and breakthrough engagement. Subsequently, you will oversee flawless execution, transforming strategy into impactful activations across various platforms and geographies.

This role demands a holistic leader capable of driving innovation, navigating complex client relationships, and delivering measurable results within a dynamic, multi-market agency environment.

Key Responsibilities:

Client leadership & stakeholder management

Act as the senior day-to-day client lead for European and Global teams, building trusted, long-term partnerships Provide strategic counsel across brand, reputation, partnerships and cultural activation Lead complex, multi-market stakeholder management across global, regional and local teams Ensure the FMCG Brand has consistent, senior-level leadership fully embedded in the brand business

Global & European strategy development

Lead the creation of global and European communications toolkits , frameworks and playbooks that balance global brand consistency with local market nuance Embed earned-first thinking into all toolkits Partner closely with creative and strategy leads to shape culturally relevant, insight-led ideas

Market management & intelligence

Oversee market engagement across Europe and priority global territories, acting as a central connector between the brands global teams and local markets Ensure clients are consistently informed on market trends, cultural shifts, competitor activity and emerging opportunities Champion local market insight, ensuring work is adaptable, relevant and executable across diverse regions

Global events & partnerships

Lead the communications strategy and delivery for global brand moments and events , ensuring alignment across markets Play a central role in developing and activating brand partnerships , embedding them seamlessly into toolkits and campaign narratives Work with market and agency leads to bring partnerships to life in locally relevant, culturally resonant ways

Team leadership & integration

Directly manage a London-based team, working alongside creative and strategy leadership Foster a collaborative, high-performance team culture grounded in integration and shared ownership

What makes this role different:

100% dedicated to the FMCG portfolio , allowing for deep brand immersion and long-term strategic thinking Operates at true global scale , balancing global brand stewardship with local market realities Deeply partnership-led , with collaborations embedded into brand strategy Strong emphasis on earned-first, culture-first marketing , influencing how integrated campaigns are built from the ground up Sits within a fully integrated agency model , requiring constant collaboration across discipline

Key Leadership Competencies:

Proven experience in global and/or European leadership roles , ideally within FMCG or large-