Lead-Gen Beauty Ads Campaign

I run an at-home beauty service and I’m ready to turn Facebook and Instagram into a steady source of qualified leads. The ads must speak directly to women aged 18–60, clearly showing the convenience and pampering they can enjoy without leaving home. Your role is to handle the full funnel: research the right audiences, craft eye-catching creatives, write compelling copy, launch the campaigns, and keep them optimized for cost-efficient lead generation. Conversion tracking with the Meta Pixel, proper event settings, and periodic performance reports are essential so I can see exactly how many names and numbers we’re bringing in. Deliverables • Audience research, segmentation, and targeting setup • 3–5 static or video creatives with copy variations • Lead form or landing-page integration, pixel & event configuration • Ongoing optimisation (CPC, CTR, CPL) with weekly reports Acceptance criteria: cost per lead meets agreed benchmark and leads flow smoothly into my CRM or email list. Let me know your timeline for initial launch and any assets you’ll need from me so we can get started right away.