Minimalist Shopify Skincare Store

I’m launching an online shop dedicated exclusively to skin-care creams and need a Shopify expert to turn the concept into a streamlined, conversion-focused store. The visual direction is minimalistic and clean—think generous white space, subtle typography and a layout that lets product imagery and ingredient details do the talking. Core build requirements • Theme setup or custom Liquid work that reflects the minimalist aesthetic on both desktop and mobile. • Product pages ready for rich content: high-resolution photos, INCI ingredient lists and usage tips. • Integrated customer reviews so buyers can rate and share before-and-after feedback. • A subscription option (monthly, bi-monthly, etc.) tied to Shopify’s native checkout or apps like ReCharge—whichever fits best—so returning customers get their refills automatically. • Wholesale account functionality with tiered pricing visible only to approved B2B users. • Basic loyalty or reward points framework in place; I’m open to the best-fit app you recommend. • Essential pages (About, FAQ, Contact, Privacy, Terms) and navigation flow set up. • Payment gateways, shipping zones, taxes and SEO-friendly URLs configured and tested. Acceptance criteria 1. Store passes Shopify theme check with zero critical issues. 2. Reviews, subscription and wholesale features operate smoothly on a staging URL before we go live. 3. PageSpeed Insights scores above 85 on mobile and 90 on desktop for the home page. 4. I receive a brief hand-off guide covering app settings and how to add new products. If you have a portfolio of clean, modern Shopify builds—especially in beauty or wellness—let’s discuss timelines and milestones.