Business Development Specialist for Marketing Agency

Who we are

The Root is a creative & influencer marketing agency — HQ'd in Bhopal, working remote-first with clients across India. We help businesses look sharp online and grow: branding, websites, content, creators and ads, all under one roof. Our stand: the internet is drowning in copy-paste, machine-made “content soup.” Clients pay us to rise above it — work made by humans, with taste, that a real person will proudly defend. “If it smells like slop, it doesn’t ship.” That's not a slogan for us — it's the filter every piece of work goes through before a client sees it.

The role

, in one line You own the front door of the business. Every client we serve starts as a conversation you had — and every rupee we collect starts with a proposal you closed. What you'll actually do Run the five doors of outreach: ● Warm network — the strongest door in this industry. Build and work a list of contacts, and ask everyone you meet: “who else should I be talking to?” ● WhatsApp — where Indian business actually happens. Short intro, our one-pager, then a call. ● LinkedIn — connect with the right owners and marketing heads, converse like a human, and move to a call by message 3–5. ● Cold email — reaching businesses we don’t know yet, using our four-line formula: something true about them, the gap you noticed, what we do about it, one small ask. ● Our own socials — lean on @wearetheroot as proof of work whenever a lead checks us out. Own the pipeline, start to close: ● Every lead lives in the tracker, no exceptions — New → Contacted → Talking → Met → Proposal → Won (or Lost/Later, both logged). ● Run the 30-minute discovery call: listen 70%, talk 30%, and leave with a clear picture of the client’s goals, budget, and what “this worked” looks like in six months. ● Close with: “This was useful. Give us 48 hours — you’ll have a clear plan and an exact price, in writing.” ● Coordinate with Operations and Finance to get scope and pricing right, and get proposals out within 48 hours of every meeting. What we're looking for ● You can hold a real conversation with a business owner — not read them a script. ● You write clearly and briefly (our whole culture runs on zero-jargon, plain English). ● You're comfortable being told “no” thirty times to get to one “yes,” and you don't take it personally. ● You're organized enough to keep a tracker honest without being reminded. ● Prior experience in agency sales, B2B outreach, or business development is a strong plus — but a sharp, coachable communicator hungry to learn the pipeline will be seriously considered. ● Based in or willing to be based in Bhopal. What success looks like ● A pipeline that's always moving — nothing sits untouched in the tracker. ● New client relationships landing ● Deals that don't just close, but stay closed — because the expectations you set on the discovery call match what Operations actually delivers.